One of the most important things to consider when looking to create wealth and abundance, is the fact that the value is completely absent as such in the world.
I’m not talking about the price, or cost. I’m talking about value.
The cost is that amount of money needed to create a product or provide a service.
The price is charged to the acquirer, and includes a utility to whoever provided as incentive for creation.
The value then is what will ultimately receive in exchange for what you pay for itself. It is one benefit that we seek in all that we acquire, what to be removed from the things we buy, they would not make any sense.
It is then necessary to consider that the value is non-existent say, because basically we cannot measure it concretely, to report directly to our perception as human beings and qualification as such that we give him things or services.
A clear example is a convertible car.
Consider the example of the car to see how our perception of value may come to be distorted by the mind.
What differentiates a convertible car, otherwise non-convertible? Suppose we have the same car in two versions, and both are of the same brand, same size, have the same engine power … etc.
One simply has a mechanism that allows it to be convertible mechanism whose manufacturing cost compared to the total price of the car is actually very low.
Which one is more expensive?
Curiously, a car without a roof, is more expensive than one with a roof. We talked about the fact that one of the two is missing something, it becomes more valuable Why?.
On our way to see the value in things.
Perhaps as people perceive a convertible as a synonym for freedom, to breathe and feel the breeze on our faces. Maybe what we perceive is elegance, comfort, distinction … etc.
Either way, is a game of perceptions. And companies that sell them, know this very well. They know what people think of as more valuable and then charge more for it.
You must understand that on your way to get rich, precisely because your mission is to deliver much, much value to society.
You must identify exactly what society perceives as valuable and give a lot. Just so you can get rich in a stable, scalable and progressive.
Just providing a great value to the world that can actually perform at our best as human being is to reach our goals much more effectively. By the way if our value delivery includes helping others along the way to achieving its goals, the results are exponential.
Gold for example, is so valuable, so it is difficult to obtain. If the gold we found it everywhere and every time you plant, a tree at his side emerged an ingot of gold, you may not have such a high price. Simply because in that case, their perceived value would be diminished greatly.
Note that I’m not saying it’s something easy to deliver value and get the gold is not. But ultimately, if you find a way to deliver tons of value to society by doing what you love, being rich is guaranteed by 110%.
Then depends on your perception of the value of things, and you can understand how the perception of others.


