Sacha Baron Cohen is a genius. Period. Borat was a huge sucess and he's still managing to fool people...even celebrities. In March, posing as his character Bruno, the gay, Austrian fashion journalist, Cohen managed to score an interview with Ben Affleck, which was later described to Sarah Silverman as "the weirdest sit-down he has ever had with a reporter." Though whether or not Affleck was really in the dark is unclear.

Cohen's also going back to the never ending source of comedy that helped make Borat work: closed-minded rednecks. The Smoking Gun reports that the Bruno team staged two cage-wrestling matches in Arkansas; one called 'Blue Collar Brawlin' and the other 'Red, White, and Blood'. For five bucks a pop wrestling fans were treated to a night of violence, $1 draft beers, and two men tearing each others clothes off and kissing in the ring...Wait, what?

Yup, the twist here is that during the final match the two wrestlers apparently ripped off each others clothes, and made out in their underwear. In Arkansas. During a wrestling match. After serving $1 beers. Needless to say the fans were unhappy and threw chairs and beer at the ring. Genius plan, and kudos to the Bruno team for pulling it off without getting anyone killed.

Bruno is set to be released on May 15th, 2009. Below I've embedded a clip of Bruno from 'da Ali G. Show' to give you a taste of what to expect in the film.

Labels: Comedy Films